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Namlet
Packaging Design/Illustration
This project centered around the Namlet drink, which was the first soda to be introduced in the UAE. The aim was to rebrand the product to the public, and I focused on designing new packaging and labels to achieve this goal. My approach involved making the packaging appealing and visually striking, with a particular emphasis on targeting the younger demographic in the UAE.
Softwares used: Illustrator, InDesign
Namlet Physical Mockups
Namlet Packaging Diecut
Namlet Packaging Labels
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​The labels' narrative takes inspiration from the traditional nomadic lifestyle of the Arabs. The pattern on the labels is derived from the fabric known as 'majlis,' which holds significance in the nomadic culture.
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